Tu Herencia Co. was born from a shared dream between a father and son — to honor our roots, celebrate our culture, and build something lasting for future generations.

Our heritage runs deep in Michoacán, México, and everything we create is a reflection of that legacy. From the designs we craft to the message we share, our purpose is simple: to keep our culture alive through clothing that speaks to identity, familia, and pride.

Every stitch tells a story. Every piece is a tribute. We don’t just make apparel — we carry tradition forward, one hoodie at a time.

Why “Tu Herencia”?
Because this isn’t just our heritage.
It’s yours, too.

We’re building a brand where you can see yourself — where your story, your background, and your pride are always in style.

Thank you for being part of our journey. From our hands to your home, we hope every piece you wear makes you feel proud of where you come from — and where you’re going.

Con orgullo,
De La Familia Navarro
Founders, Tu Herencia Co.