Privacy policy

Last updated: August 11, 2025

Tu Herencia Co operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the “Services”). Tu Herencia Co is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect

When we say “personal information,” we mean information that identifies or can reasonably be linked to you. Personal information does not include de-identified or aggregated data.

We may collect:

  • Contact Information: Name, billing and shipping address, phone number, email address.

  • Payment Information: Credit/debit card numbers, payment details, and transaction history.

  • Account Information: Username, password, security questions, preferences, and settings.

  • Order Details: Items viewed, purchased, returned, exchanged, or cancelled.

  • Communications: Any information you send us, such as customer service inquiries.

  • Device & Usage Data: IP address, browser type, device information, and site navigation behavior.

2. How We Collect Personal Information

We collect information:

  • Directly from you: When you create an account, place an order, or contact us.

  • Automatically: Through cookies, analytics tools, and your device when you browse our site.

  • From service providers: Such as payment processors, shipping partners, and marketing platforms.

  • From third parties: Such as advertising networks or social media platforms, if you engage with our ads.

3. How We Use Your Personal Information

We may use your personal information to:

  • Process & fulfill orders: Including payment processing, shipping, and delivery updates.

  • Operate & improve Services: Personalize your shopping experience and remember preferences.

  • Communicate with you: Send order confirmations, updates, and customer service responses.

  • Marketing: Send promotional emails or show you relevant ads (with opt-out options).

  • Fraud prevention & security: Detect and prevent fraudulent or unauthorized activity.

  • Legal compliance: Respond to legal requests or enforce our policies.

4. Pre-Sale Orders & Fulfillment Timeline

All Tu Herencia Co sales are pre-sale orders unless otherwise stated. This means:

  • Orders are produced after purchase and may take 2–3 weeks to be fulfilled before shipping.

  • We collect and store your personal information during this period in order to process payment, create your order, arrange delivery, and communicate updates.

  • By placing a pre-sale order, you acknowledge and agree to this extended processing timeline.

  • Data related to your order will be retained at least until your order is fulfilled and any applicable support period has ended.

5. Sharing Your Personal Information

We may share your personal information with:

  • Shopify: Our e-commerce platform provider, for hosting, payment processing, and analytics.

  • Service providers: Shipping carriers, payment processors, marketing partners, and IT providers.

  • Business partners: For advertising and promotional purposes (you may opt out).

  • Legal authorities: When required by law or to protect our rights.

We do not sell your personal information.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to improve site performance, remember your preferences, and deliver targeted ads. You can disable cookies in your browser settings, but some features may not work as intended.

7. Your Rights

If you are a California resident, you have rights under the CCPA/CPRA, including:

  • Right to Know: Request what personal information we collect and how we use it.

  • Right to Delete: Ask us to delete your personal information (with certain exceptions).

  • Right to Correct: Request correction of inaccurate information.

  • Right to Opt Out: Decline the sale or sharing of personal information for targeted advertising.

To exercise these rights, contact us at tuherenciaco@gmail.com. We may require verification before processing your request.

8. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill orders and pre-sale timelines.

  • Comply with legal obligations.

  • Resolve disputes.

  • Enforce agreements.

9. Security

We use reasonable safeguards to protect your personal information. However, no system is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from them. If we become aware we have collected such information, we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with an updated “Last updated” date.

12. Contact Us

Tu Herencia Co
📧 tuherenciaco@gmail.com
📍 Long Beach, CA